Entertaining Juxtaposition

Being a bit of a geek, I was listening to NPR driving home yesterday. With traffic on the freeway backed up, I was ducking off on an exit to take a side road to go around some of the traffic. At that time, the NPR started telling us that they shortly would have an oral essay by a woman discussing her decision to remain a virgin until she got married at 31. At this moment, I looked up to see the cars ahead of me on the exit and saw, two cars ahead of me, a big utility-type truck of some kind that had the following word painted like a brand name on the back:

SCHWING.

I found this audio-visual juxtaposition to be most entertaining.